CAMPFIRE
RewardDonation
Japan's largest reward platform — a home for almost any idea, from gadgets to grassroots causes.
Visit CAMPFIRE ↗Opens the official campaign page in a new tab.
At a glance
- Platform fee
- ~12% + payment fees (plan-dependent)
- Funding model
- All-or-Nothing / All-in
- Founded
- 2011
What it is
CAMPFIRE is the broadest crowdfunding platform in Japan by number of projects. Founded in 2011, it has hosted hundreds of thousands of campaigns across every imaginable category — products, music, film, food, local revival, publishing and social causes.
Why creators choose it
Low barrier to entry and strong creator support make it the default first stop for individuals and small teams. Its All-in option (keep what you raise even below target) suits community and cause-driven projects, while All-or-Nothing protects product makers who can't fulfil a half-funded order.
Good to know
The sheer volume means discovery is competitive — a clear story and an outside audience matter. CAMPFIRE also runs GoodMorning (now For Good) for social and donation projects.
Best for
- First-time creators and individuals
- Community, local and cause projects
- Music, film and publishing