Slides
Learn crowdfunding — bite-size
Just swipe through, left to right. Tap any highlighted word for its meaning — beginner-friendly.
What is crowdfunding?Many people each chip in a little to make something happen — gently, in a 3-minute story.Donation & gifting typeBacking out of pure goodwill, with no reward expected — common in disaster relief and social causes.Reward / purchase typePledge and receive a product or service in return — the most familiar type of crowdfunding in Japan.Investment & equity typeWhere the 'reward' is money or shares — bigger potential upside, but real risk of loss too.All-or-Nothing vs All-inWhat happens if a goal isn't reached? Knowing the two funding methods protects you as a backer.What are returns (rewards)?The 'return' you get for backing — how to choose one and the small print worth checking.What are stretch goals?The 'next goal' that appears after the first one is met — exciting, but with a catch to watch.Reading % funded & backersIs '500% funded!' really impressive? How to read the numbers without being dazzled.Fees & how payout worksWhen and how much of your pledge reaches the creator? Fees and payout, made simple.Risk of failure & how to vetCrowdfunding is backing, not shopping. The risks of delay or cancellation — and how to vet before you pledge.