Slides

Reading % funded & backers

Is '500% funded!' really impressive? How to read the numbers without being dazzled.

ExitReading % funded & backers

Behind '500% funded'

(% funded) is raised ÷ goal. Set the goal low and it's easy to inflate — so the number alone isn't enough.

1 / 4

Use ← → or tap the screen to move. Tap any highlighted word for its meaning.