Who pays crowdfunding fees, and when?

The project owner. Japanese platforms typically charge on success only: fees are deducted from the total raised before payout, and listing a project is usually free.

What is the going rate in Japan?

For reward-based (purchase-type) platforms, listing plus payment processing usually totals roughly 10–20% of the amount raised. Plans change — confirm on each official pricing page linked above.

Do backers pay fees too?

Usually the reward price is all you pay, but some platforms add a small system-usage fee at checkout. Always check the order total before confirming.

Do All-in and All-or-Nothing change the fee rate?

On most platforms the rate is the same. What changes is when you get paid: All-or-Nothing pays out only if the goal is reached (backers refunded otherwise); All-in pays out whatever was raised.

How do I maximise my take-home?

Pick the platform where your audience actually is (reach beats a small fee difference), lock down reward costs and shipping first, and use the reverse mode above to set your goal from the net amount you need.

Fee comparison & calculator

Crowdfunding fees in Japan — compare & calculate your take-home

Every major platform's current fee, verified on its official pricing page, in one table — plus a calculator that shows exactly what you'd receive, or how much you must raise to net your target.

KAKEHASHI hosts no campaigns — backing happens on the official platform.

Amount you plan to raise¥

Platform	Official fee	Fees	You receive	Model
For GoodOur profile Official pricing ↗	0% (self-serve plan)effective 0%Creators keep ~100%; costs shift to backers (¥200 + 5% card fee, excl. tax)	¥0	¥1,000,000	All-in
READYFOROur profile Official pricing ↗	14% (excl. tax)effective 15.4%9% service + 5% payment. Basic plan, on success only	¥154,000	¥846,000	All-or-NothingAll-in
KibidangoOur profile Official pricing ↗	15% (excl. tax)effective 16.5%Payment fees included in one rate (revised Jul 2025 — ignore stale '10%' tables)	¥165,000	¥835,000	All-or-Nothing
CAMPFIREOur profile Official pricing ↗	17% (excl. tax)effective 18.7%12% usage + 5% payment. 'For Social Good' program is 0% (backers cover payment fees)	¥187,000	¥813,000	All-or-NothingAll-in
GREEN FUNDINGOur profile Official pricing ↗	20% (tax incl.)effective 20%One tax-included rate with 4% payment fees bundled. Standard plan	¥200,000	¥800,000	All-or-Nothing
MakuakeOur profile Official pricing ↗	20% (excl. tax, payment incl.)effective 22%22% tax-included. Backers separately pay a 2.2% 'anshin' system fee (since Aug 2024)	¥220,000	¥780,000	All-or-NothingAll-in

Rates verified: 2026-07-09（per official page）

Estimates for the standard plan, before tax nuances and optional services. Fee plans change — always confirm on the platform's official pricing page before launching. KAKEHASHI is independent: no fees, no campaigns.

How Japanese crowdfunding fees work

In short: Japanese reward-based platforms charge a listing fee plus payment processing — typically 10–20% of the total raised, on success only. Listing is free.

Listing fee — the platform's share, covering reach, page tools and support.
Payment processing — card costs; some platforms bundle it, others bill it separately.
Tax — rates quoted "excl. tax" deduct consumption tax on top.
Payout timing — usually the month or two after your campaign ends; plan cash flow around it.

Vetting a project as a backer? Run it through our campaign check. Compare platforms in the directory or brush up in the glossary.

What each platform does best (beyond the rate)

The cheapest rate is rarely the best choice — pick for audience, category strength and support, verified from official sources.

14% (excl. tax)

READYFOR

Japan's first crowdfunding platform (¥50B+ raised) with deep trust in charitable and social projects
Basic 14% is among the lowest of the majors; paid plans add a dedicated advisor
Both All-or-Nothing and All-in, with strong vetting know-how for medical, research and NPO campaigns

Payout: 10th of the second month after close (early payout option)

17% (excl. tax)

CAMPFIRE

Japan's largest backer base, covering nearly every category from gadgets to local causes and entertainment
Both All-in and All-or-Nothing with success-only fees — a low barrier to launch
The widest menu of purpose-built programs (0% Social Good, furusato tax and more)

Payout: Paid the month after close (early payout available)

15% (excl. tax)

Kibidango

Roughly 75% success rate (2024) — among the industry's best, backed by hands-on staff support
A 'crowdfunding-EC' model: projects can keep selling as e-commerce after the campaign
Curation credits include product hits like ViXion01 and DWARF3

Payout: End of the month after close (early payout ~10 days after close)

20% (tax incl.)

GREEN FUNDING

The powerhouse for gadgets and audio: 91% success rate (2025) and ~¥19.6M average raised
Run by the CCC (TSUTAYA) group — campaigns can pair with real-store Touch & Try showcases
One transparent tax-included 20% with payment fees bundled; 81% creator repeat rate

Payout: End of the month after close

20% (excl. tax, payment incl.)

Makuake

The home of 'support purchases' — Japan's default stage for new-product debuts with top-tier reach
Every project gets a dedicated curator for page design, screening and promotion
Fully success-based (free to list and consult, zero fee on a missed goal) with clear payout dates

Payout: Paid the 25th of the month after close

0% (self-serve plan)

For Good

A rare 0% model — creators keep essentially everything raised
Social-good specialist with a published 90% goal-achievement rate, run by Borderless Japan
A guided plan (7% excl. tax) and 2-business-day early payout support first-time creators

Payout: 7th of the second month after close (early payout in 2 business days, 3% fee)

Standard 10% (for municipalities, as of 2026-05-28)

Furusato Choice (GCF)

The original and largest government crowdfunding scheme (¥26.5B+ across ~4,990 projects)
Donors support projects for an effective ¥2,000 out of pocket via hometown-tax credits
Funds are guaranteed to municipal projects; disaster-relief campaigns are fee-free

FAQ

Who pays crowdfunding fees, and when?: The project owner. Japanese platforms typically charge on success only: fees are deducted from the total raised before payout, and listing a project is usually free.
What is the going rate in Japan?: For reward-based (purchase-type) platforms, listing plus payment processing usually totals roughly 10–20% of the amount raised. Plans change — confirm on each official pricing page linked above.
Do backers pay fees too?: Usually the reward price is all you pay, but some platforms add a small system-usage fee at checkout. Always check the order total before confirming.
Do All-in and All-or-Nothing change the fee rate?: On most platforms the rate is the same. What changes is when you get paid: All-or-Nothing pays out only if the goal is reached (backers refunded otherwise); All-in pays out whatever was raised.
How do I maximise my take-home?: Pick the platform where your audience actually is (reach beats a small fee difference), lock down reward costs and shipping first, and use the reverse mode above to set your goal from the net amount you need.

Rates verified: 2026-07-09