CAMPFIRE · Gadget & tech

PrinCube — the world's smallest mobile colour printer, in Japan

30,352% funded¥303,524,542 raised of ¥1,000,00020,307 backers🏆 Success story

Conclusion: a ¥1M goal → ¥303.5M, then a Japan reward record (2020, funded) — with a fulfilment lesson.

Why it was hot

A pocket-sized mobile colour printer. A “reverse-import” hit that had first raised ~¥500M on Indiegogo, it then took ¥303,524,542 from 20,307 backers on CAMPFIRE — roughly 300× its ¥1M goal, a then-record for reward crowdfunding in Japan.

What it teaches (light and shadow)

Alongside that surge came a notable fulfilment delay. Overseas-born products demand checks on radio certification, warranty and logistics — momentum and execution are not the same thing.

Editor's note

A single case that teaches both the reverse-import playbook and the risks of manufacturing and shipping. This project has ended.

Sources

View project on CAMPFIRE ↗

Opens the official campaign page in a new tab.

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