What blew up on Makuake in 2025 — AI gadgets, a whisky, a heritage inn

2025 highlights

On the “attractive-purchase” service Makuake, 2025 belonged to AI and the genuinely-crafted.

  • Top gadget: “AINOTE 2 AI Smart Note” raised ¥468,752,360.
  • iFLYTEK AINOTE: over ¥120M on a first attempt (Award SILVER).
  • Kirin whisky (GOLD): ¥100M in 4 minutes, finishing over ¥270M.
  • “Shakunage,” a wing of a registered-heritage inn (BRONZE): over ¥20M in 10 minutes.
  • Across the category, gadget purchases grew 1.5× YoY and AI-related products 3.5×, with more ¥100M+ projects.
  • Makuake passed its 12th anniversary and 10 million cumulative backings.

Hints for 2026

AI, efficiency, health — and the genuinely-crafted (old houses, heritage). If you're planning a physical-product launch, Makuake's signals are required reading.

Sources

KAKEHASHI Editorial
  • Independent — no fees taken
  • Cross-platform monitoring
  • Primary-source, cited

The editorial desk of KAKEHASHI (“a bridge”). We host no campaigns and take no fees — so we can independently check, across CAMPFIRE, Makuake, READYFOR and more, whether and how to back, always with sources.

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