What blew up on Makuake in 2025 — AI gadgets, a whisky, a heritage inn
2025 highlights
On the “attractive-purchase” service Makuake, 2025 belonged to AI and the genuinely-crafted.
- Top gadget: “AINOTE 2 AI Smart Note” raised ¥468,752,360.
- iFLYTEK AINOTE: over ¥120M on a first attempt (Award SILVER).
- Kirin whisky (GOLD): ¥100M in 4 minutes, finishing over ¥270M.
- “Shakunage,” a wing of a registered-heritage inn (BRONZE): over ¥20M in 10 minutes.
- Across the category, gadget purchases grew 1.5× YoY and AI-related products 3.5×, with more ¥100M+ projects.
- Makuake passed its 12th anniversary and 10 million cumulative backings.
Hints for 2026
AI, efficiency, health — and the genuinely-crafted (old houses, heritage). If you're planning a physical-product launch, Makuake's signals are required reading.