Japan's crowdfunding market in numbers — ¥43.2B, four players, 90%

The market today

  • Reward crowdfunding in Japan was ~¥43.2B in 2024 (combined GMV of the major eight platforms, ¥43.23B), growing ~3% a year over the last three — a settled, mature phase.
  • Makuake, CAMPFIRE, READYFOR and GREEN FUNDING hold ~90% of the market.
  • Cumulative backers number ~3.5M, across ~25,000 projects: reward crowdfunding has become a normal way to shop.

Where it's heading

Platforms are leaning into corporate and municipal projects and higher average pledges. Add the investment types (equity, lending, fund) and hometown-tax GCF, and the field is wider still — see the six-types guide.

Note & sources

Market sizing varies by definition (reward-only vs. all types). The figures below are industry tallies — treat them as orientation.

KAKEHASHI Editorial
  • Independent — no fees taken
  • Cross-platform monitoring
  • Primary-source, cited

The editorial desk of KAKEHASHI (“a bridge”). We host no campaigns and take no fees — so we can independently check, across CAMPFIRE, Makuake, READYFOR and more, whether and how to back, always with sources.

Getting started