GREEN FUNDING, the quality lane — 85% success, ¥5.14M average

What makes it strong

Run within the CCC (TSUTAYA) group, the reward platform GREEN FUNDING is curated and focused on gadgets, design and culture — fewer projects, competing on quality.

  • Success rate over 85%.
  • Average pledge grew from ¥2.48M (2023) to ¥5.14M (2024), more than doubling.
  • ¥80M+ “PLATINUM” projects rose 3.5× year on year.
  • Real-store tie-ins (a touch-and-try booth in SHIBUYA TSUTAYA) add reach.

Who it's for

Polished premium products and design/culture projects — creators who value quality and curation over sheer scale. See the profile.

Sources

KAKEHASHI Editorial
  • Japan-based editorial team
  • Primary sources, cited
  • Variable facts dated

The KAKEHASHI editorial desk. We work from primary sources and date every claim that can change.

Getting started