Equity crowdfunding 101 — FUNDINNO and the real risks
A different animal from reward crowdfunding
Equity crowdfunding means investing in an unlisted startup for shares. The “return” isn't a product — it's the possibility of upside from a future IPO or acquisition.
- Japan's first equity platform, FUNDINNO, has grown to ~¥5B in cumulative deals and over 60,000 registered users.
- It operates under financial-instruments law, with an annual investment cap per investor.
- Liquidity is low and horizons are long. Total loss of capital is always possible.
Invest, don't just cheer
The urge to support is noble, but this is a financial product. Read the business plan and risk disclosures, and only commit money you can afford to lose. See the six types for the full picture.
