A whisky that lives with your life — Kirin's 20-year toast
Conclusion: ¥100M in 4 minutes, ¥270M+ final — Makuake's fastest-ever ¥100M (2025, funded).
Why it was hot
Kirin's “a whisky that lives with your life”: new-make spirit laid down at the Fuji Gotemba distillery and matured for 20 years, with samples delivered at life's milestones. The story landed — ¥100M in 4 minutes on Makuake, ~2,500 bottles sold out in 7 hours, finishing over ¥270M and setting Makuake's fastest-ever ¥100M record.
What moved people
At ¥110,000 it wasn't cheap — yet the experience of a “toast 20 years from now,” plus trust in a major maker, sold it out instantly.
Editor's note
A case of selling not a product but 20 years of time and story. Price is no barrier when the meaning is real. This project has ended.
Sources
Opens the official campaign page in a new tab.